Phil Harrison, Atari’s President, revealed his belief that the way the games are developed needs to be changed. The goal should be a less risky experience and promote innovative and creative ideas.
Talking in a conference in Copenhagen, he said "Here is my EUR 10 million gift to this room - all of the mistakes I have made in software development have been based around one problem and one problem alone, which is accelerating through this pipeline without successfully and properly satisfying the requirements of each of the stages - and typically it involves going from concept to production in one jump”.
“That's pretty much the definition of why projects fail - because you don't know what you're building, you don't know how you're going to build it, you don't know who you're building it for, but you've got 60 people working on it and they've all running in different directions - that's how most games fail.”
"What I'm really excited about with Unity is that it helps to de-risk that pipeline - it helps you to experiment earlier, fail more often, and fail more cheaply.“
"This is the mantra - you want to fail early, to kill those poor ideas, but you also want to do it repeatedly and quickly so that you will eventually find those great ideas, but you want to do it as cheaply as you can so you save money.”
"And with something like Unity, you can empower so many more people in your organizations - big or small - to be involved in that creative innovation process," he added.
"I believe that a true 21st century business model is to do all of that [production] in the glare of the game-playing public, so you can expose that innovation to your consumers," he said. "You may not charge them for it at this point - but why not deliver your innovations and experimentations directly to your players, and let them be part of the process of deciding which games to make?"
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