An interesting Gamasutra article, analysis what turn a FPS in a addictive FPS. They concluded that "the most successful FPS titles encourage close combat, dangling emotions of reward to compel players into high-risk, adrenaline-pumping scenarios."
The titles which were analyzed were: Battlefield 2142, Call of Duty 3, F.E.A.R., Gears of War, Ghost Recon Advanced Warfighter 2, and Resistance: Fall of Man, as well as two "classics," Halo 2 and Half-Life 2.
The survey’s creators note that were analyzed more than “300 hours of physiological and gameplay data” with brainwaves, heart activity, etc.
"Close combat was the most reliable method of creating engagement, adrenaline, reward, and all the emotions that make shooters so much fun. Certainly, this is nothing new to the genre, but the next-gen games that excelled in this area were exceptionally strong at creating high-paced close combat frequently.”
You can read more about this study here.

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